Il sito è navigabile solo in modalità portrait



Every month new inspiration from our colour experts

News from the Herbatint world: products, events and promotions

Lots of advice and tips for your hair’s beauty and health!



Insert correct email


Hair colouring can cause skin irritation on certain individuals, so it is recommended to perform a sensitivity test 48 hours before using it.

Please remember to keep the product away from children and store it in a cool and dry place, away from the direct light. It is not intended to dye eyelashes, eyebrows, beards or mustaches. You should immediately rinse your eyes in case of contact with the product.

For more information, read the FAQs on the FAQ page or read the leaflet cautions inside Herbatint package.



  • 18-07-2018

    The new organic haircare line Moringa Repair selected for the Sana Novità Award 2018

    The new organic haircare line Natrue certified, Moringa Repair, has been selected among the latest trends of the organic and natural cosmetics field, to compete for the Sana Novità Award in the Personal Care and Natural Beauty category. Dedicated to dry damaged and coloured hair, the Moringa extract, contained in the new organic certified Herbatint haircare line provides a repairing effect and protects hair against environmental pollution stress by. Gluten free and without silicones, parabens and SLS.

  • 28-06-2018

    Herbatint wins the Parisian award Victoire de la Beauté 2017-2018

    A new important recognition directly from Paris: indeed, Victoire de la Beauté awards Herbatint as haircolouring of the year 2017-2018 based on its quality and the satisfaction of female consumers. Subjected to the Quality Review, Herbatint was tested by a panel of 70 female consumers (Foyers tests) for as much as 12 weeks under the supervision of a technical committee and a guarantee committee. Based on the innovative approach of Victoire de la Beauté, the panel of consumers is required to test the products under real everyday life conditions to be able to evaluate the perceived quality during use. For Herbatint, the award is an important recognition of the satisfaction of consumers and the effectiveness of the product itself.

  • 02-05-2018

    Herbatint at Beautyworld Middle East 2018

    This year Herbatint will be in Dubai to attend Beautyworld Middle East, the largest international trade fair for beauty products, haircare, fragrances and wellbeing in the Middle East. This market is very important for Italian companies because Middle East consumers have great interest in cosmetic products and are looking for quality products and “Made in Italy” brands.Join us from May 8th to 10th 2018 at the Italian pavilion, we will be at Hall S2 booth G18.

  • 27-03-2018

    Herbatint at Cosmofarma Exhibition 2018

    Herbatint returns to Bologna from 20th to 22nd April 2018 to attend Cosmofarma Exhibition, the pharmacy world’s leading European event for the Health Care and Beauty Care sectors. Come and visit us at Hall 25, booth B55 to discover the Herbatint Color Bar and to learn more about Herbatint Color Mix. Our Master Colorist will provide tips and suggestions to personalize your look!

  • 12-03-2018

    Herbatint at Cosmoprof Bologna 2018 “Sustainability Talk Show”

    Following the market trends, Green beauty is constantly growing and Cosmoprof Worldwide Bologna and Cosmetica Italia dedicate a special event to explore the natural and organic beauty industry.Benoit Doithier, CEO of Antica Erboristeria, and Serena Stoppoloni, Sales & Marketing Director of Antica Erboristeria, will talk at Cosmoprof Bologna 2018 “Sustainability Talk Show” organized by Cosmetica Italia.SAVE THE DATE: “L’IMPERATIVO DELLA SOSTENIBILITÀ: innovazione e nuovi modelli di business per rispondere alle aspettative del mercato” Date: 17.03.2018 - Time: 2.30 PM - 4.00 PM - Location: Lounge Cosmetica Italia, Hall 21/22 Mezzanino Cosmoprof Worldwide Bologna

  • 02-03-2018

    Herbatint at Cosmoprof Worldwide Bologna 2018

    For 50 years, Cosmoprof Worldwide Bologna has been the leading 360° worldwide event for the professional beauty sector and an international platform for the cosmetics and wellness industry.Following the market trends, Green beauty is constantly growing, since consumers become more informed, looking for healthier and safer products, and paying special attention to sustainability and respect of the planet.Cosmoprof Worldwide Bologna dedicates a special Green and Organic Pavillion to develop new contacts in the natural and organic beauty industry. Herbatint is glad to be exhibiting in this special space at Hall 21N-Booth O1 from March 15th to March 18th 2018.

  • 08-02-2018

    Herbatint won "N°1 Hair Dye Brand " award in Hong Kong

    February 08, 2018, Herbatint recognised as the "N°.1 Hair Dye Brand".Another award come from faraway during a great event at the Ritz-Carlton Hotel in Hong Kong: it's the "Metro Awards For Brand Excellence 2017" (MABE 2017).The industry has rewarded companies with outstanding achievements in the international community.

  • 31-01-2018

    Herbatint at Vivaness 2018

    Herbatint will be attending Vivaness 2018, the International Trade Fair for Natural and Organic Personal Care, holds in Nurnberg (Germany) from 14th to 17th of February 2018. It is the natural cosmetics event of 2018: discover beauty in its most natural form with Herbatint at Vivaness. Enjoy the great atmosphere of hall 7A and meet us at booth 511.Many Vivaness and Biofach exhibitors are also Certified B Corporations like us. In a panel discussion that explores the B Corp movement and its relevance in the organic community we will share our B Corp journey and impact.Save the Date: 16.02.2018 - Hall St. Petersburg 10:00 AM-10:45 AM

  • 23-01-2018

    The appeal of Italian B Corp

    With a view to Italy's upcoming elections on 4 March, Herbatint by Antica Erboristeria, along with the rest of the community of entrepreneurs and individuals that make up Italy's B Corps, has chosen to remind all of our politicians, parties and electoral candidates that sustainable development is an imperative. In a page-long appeal published in the Corriere della Sera newspaper on 23 January 2018, the B Corps demanded that the Social and Environmental Sustainability goals which Italy committed to in 2015, when it became a signatory of the United Nations 2030 Agenda, be made a part of electoral platforms and pursued rigorously following the elections. Italy is currently ranked only 30th in the United Nations sustainable development index. We can and we must do much better!

  • 11-12-2017

    Herbatint at the event Noël au coin du feu

    Last week Herbatint participated at “Noël au coin du feu” in Paris. The beauty afterwork event was organized by Monadia for the winners of the “Victoire de la Beauté” award and was the occasion to meet beauty bloggers and influencers. In an intimate Christmas atmosphere Herbatint met a lot of young digital beauty addicted that find their true colour through the Colour Finder and enjoyed the Herbatint product!

  • 27-11-2017

    Herbatint receives the award “Best for Italy 2017: The Best B Corp Ambassador” at the B Corp Italia 2017 event

    Last week in Milan Herbatint participated at the "B Corp Italia 2017"event to celebrate together with other Italian B Corp the new way of doing business as a positive force. The testimonials of Interdependence, speed networking and the award "Best for Italy 2017" made this event a very special day! Herbatint received the award “Best for Italy 2017: The Best B Corp Ambassador” and Benoit Doithier, CEO of Herbatint by Antica Erboristeria with Domenico Scordari, CEO of N&B - Natura&Benessere told about their experience of interdependence.

  • 14-11-2017

    Herbatint at NYC Editor Meet & Greet Event

    Herbatint attended the NYC Editor Meet & Greet Event organized by Beauty Made in Italy, a joint program of the Italian Trade Commission and Cosmetica Italia, that aims to promote the excellence, awareness, and availability of Italian beauty products and brands to the US market and consumer. The event lasted 2 days and its aim was to enhance meetings between US media and Italian brands sold in the US. Read the first editorial published after the event.

  • 12-10-2017

    Herbatint at Cosmoprof Asia 2017

    Herbatint will also participate this year at Cosmoprof Asia, the trade fair for Beauty in the Asian world, hold as usual in Hong Kong from November 15th to 17th 2017. More than 2,700 exhibitors and over 60,000 visitors from all over the world will participate at this leading B2B international beauty trade show in the entire Asia Pacific region. Herbatint will wait for you at the Hong Kong Convention & Exhibition Center (HKCEC) Hall 1E-D3B.

  • 05-09-2017

    Herbatint at Sana 2017

    For the second consecutive year Herbatint will attend the Sana Exhibition, international trade fair for organic and natural products, hold in Bologna (Italy) from September 8th to 11th 2017. The organic certified haircare line, Moringa Repair, has been selected among the latest trends of the organic and natural cosmetics field, to compete for the Sana Novità Award in the Personal Care and Natural Beauty category. Come to visit us at Hall 21, booth B75.

  • 02-08-2017

    Herbatint on the front-cover of Bio&Consumi

    The Italian magazine Bio&Consumi dedicated its front-cover to the Herbatint Headquarters ribbon-cutting ceremony that took place last April. This was the occasion to present the new site, share its high standards of sustainability and renew the company commitment to the B Corp Cerfication values. Read more 

  • 23-06-2017

    European B Corp Summer Summit 2017

    From 20th to 22nd of June, Herbatint by Antica Erboristeria participated at the European B Corp Summer Summit 2017 which took place in Cascais, Portugal. Together with "Best for Cascais" companies, we have learned how business can create a more shared and durable prosperity, with inspiring talks and personal stories from “small giants and innovators”. The event B Inspired was the latest celebration to meet People Using Business as a Force for Good.

  • 08-05-2017

    A new Headquarters for Herbatint

    On April 27th  2017, Antica Erboristeria inaugurated its new Herbatint Headquarters, located about 18 miles north of Rome, hosting both the office building and the production plant. The opening ceremony was attended by some of the major worldwide trading partners, such as Australia, Belgium, Canada, Finland, France, Greece, Israel, Latvia, Lebanon, Lithuania, Malta, Portugal, United Kingdom, Turkey and USA. Together with foreign partners, many local suppliers joined the Herbatint team and Mr. Foulon, President of Antica Erboristeria, to seal this new chapter of Herbatint story. This major step forward in the global renewal process of Antica, confirms continuity with historic values, conformity to the highest standards of Quality and Sustainability, passion and commitment of whole team. Photo gallery:

  • 26-04-2017

    Herbatint at Cosmofarma Exhibition 2017

    Herbatint returns to Bologna from 5th to 7th May 2017 to attend the pharmacy world’s leading European event for the Health Care and Beauty Care sectors and all pharmacy-related services, Cosmofarma Exhibition. “Look beyond. Driven by passion" is the leitmotiv of the fair, Herbatint shares the same values looking to the future and driven by passion to take up new exciting challenges. Come to visit us at Hall 25, booth C44. 

  • 14-03-2017

    Herbatint at Cosmoprof Worldwide Bologna 2017

    This year Cosmoprof Worldwide Bologna celebrates its 50th anniversary and Herbatint is very happy to be part of this important goal achieved!Since 1974 Herbatint has been attending this fair that has become the leading worldwide event for the beauty sector and for the cosmetics and wellness industry. From March 17th to 20th 2017 we will be among the Cosmoprof Worldwide Bologna exhibitors at hall 21N booth O1. Year after year our brand has grown and now our products, sold in more than 40 countries, continue to be chosen by the women worldwide for the distinctive high quality and safety of its formulations.

  • 14-02-2017

    2017: a new chapter of Herbatint story has just started

    Antica Erboristeria moved into its brand-new premises and Headquarters. Located about 18 miles North of Rome, this is a major step of the global renewal process initiated by Antica over the last years.This new site provides our team with a modern working environment, allows the company to develop key projects like the Herbatint Academy, a space and program fully dedicated to education and training, better integrated green technologies. 2017- Welcome to our new Headquarters 

  • Pages